[News Space=Reporter seungwon lee] Binggrae is launching a new product, 'Banana Flavored Milk Unsweetened', which maintains the flavor of banana-flavored milk but does not add sugar.

This new product went through a meticulous research and development process to create a natural taste while maintaining the unique flavor of banana-flavored milk by using alternative sweeteners without adding sugar.

'Banana Flavored Milk No Sugar', like the original, uses rich raw milk and, in addition to containing lactose naturally derived from milk, does not contain any added sugar, taking into account the tastes of consumers who want a lighter and cleaner taste.

Binggrae expects that its unsweetened banana-flavored milk product will satisfy the diverse lifestyles and needs of consumers amid the healthy pleasure craze.

A Binggrae official said, “This ‘Banana Flavored Milk No Sugar’ will be a good choice for consumers looking for products with reduced sugar content in line with the beverage market trend that prefers zero-sugar products,” and added, “We will continue to strive to maintain the value of ‘Banana Flavored Milk’ that everyone loves through various attempts and transformations.”

Meanwhile, Binggrae's 'Banana Flavored Milk', first launched in 1974, has maintained the top spot in sales in the processed milk market in Korea for over 50 years, and has enjoyed steady popularity to this day. Binggrae's Banana Flavored Milk has secured over 80% of the domestic banana milk market share. It is a sales-leading product, with an average of 800,000 units sold per day, accounting for over 20% of Binggrae's total sales.