[News Space=Reporter seungwon lee] With the climate getting warmer every year, the release period for summer diapers has also been brought forward by two months compared to 10 years ago.
In 2015, when Yuhan-Kimberly first introduced summer diapers, they were released in May, but now March releases have become the norm. The Korea Meteorological Administration predicted that there is a 60% chance that this summer will be warmer than average, and some experts are even predicting that summer-level heat will continue from April to November.
Huggies first introduced summer diapers in 2015 based on the results of big data analysis of consumers who expected diapers specialized for the hot and humid summer season. Huggies became synonymous with summer diapers by resolving the inconvenience of customers having to use the same diapers regardless of the season, and has maintained the top spot in the relevant category for 9 consecutive years with overwhelming competitiveness. Due to its popularity, the lineup expanded from one type to three types.
On the 13th, Yuhan-Kimberly launched three new 2025 Huggies summer diaper products. The new summer diaper products consist of the flagship product, 'Nature Made Summer', as well as 'Nature Made Pure Cotton Summer' and 'Magic Comfort Summer', allowing for a variety of choices depending on your preference.
Considering these climate changes, the three Huggies Summer diapers have applied many groundbreaking technologies and materials in terms of coolness, breathability, and absorbency. Not only do they have excellent breathability by using breathable waist and leg bands and air hole waist bands (panty type), but they also have an absorbent core for which an international patent has been applied (under review), which has doubled the absorption speed and anti-reflux performance while remaining thin.
It is processed with aloe-containing lotion to help soothe baby's skin. The band type has front and back leak-prevention safety pockets, and the panty type has Easy Action Magic Tape with a safety cover applied with specialized technology. 'Nature Made Summer' has a lyocell-containing inner cover and a ventilation structure to lower the temperature inside the diaper by up to 3 degrees.
A representative of Yuhan-Kimberly said, “Following the success of Huggies Summer diapers, we are expanding our seasonal products to include other categories of our products, such as Good Feeling sanitary pads, Depend underwear, Kleenex wet wipes, and masks,” and added, “We will continue to improve our customers’ living environments with innovative products that break stereotypes.”