[News Space=Reporter seungwon lee] Osstem Pharma (CEO Moon Byeong-jeom), a subsidiary of Osstem Implant, announced that it received enthusiastic interest and response by introducing an exhibition booth for its premium oral care brand 'Viewsen' at the 'China Beauty Expo 2025 (CBE)' held at the Shanghai International Expo Center from May 12 to 14.

CBE is the largest beauty trade show in Asia. This year, in its 29th year, over 3,500 companies from 80 countries around the world opened booths and attracted over 500,000 visitors.

Osstem Pharma set up a brand promotion booth centered around the Viewsen functional toothpaste line, including Viewsen 28 and 15, H, and S, as well as teeth whitening products, attracting visitors.

Among them, the brand's representative 'Viewsen 28 Teeth Whitening' attracted great attention from on-site buyers and visitors due to its excellent effects and ease of use. Since its launch in March 2017, it has been steadily popular, exceeding 6.17 million cumulative units through word of mouth. In particular, this product, which contains 2.8% of 'hydrogen peroxide', a dental whitening treatment ingredient, shows a whitening effect in earnest after 4 weeks of use and the effect lasts for up to 12 weeks.

These effects and safety have been verified through clinical trials at dental schools, and you can use it with confidence as it excludes five harmful ingredients, including CMIT, MIT, triclosan, butylparaben, and propylparaben. It also has a refreshing floral mint scent and is made in toothpaste form, making it highly practical for easy self-whitening in everyday life.

An official from Osstem Pharma said, “Through CBE, we were able to directly introduce the product capabilities of the Viewsen brand to the global market,” and “We plan to carry out marketing promotions appropriate for the quality so that Viewsen can establish itself as a premium oral care brand in the global market beyond the domestic market.”