[News Space=Reporter seungwon lee] Crown Haitai Confectionery Chairman Yoon Young-dal will be the first runner in the challenge to support the success of the 2025 Yeongdong World Traditional Music Expo.

The '2025 Yeongdong World Traditional Korean Music Expo Success Wish Cheering Challenge' is a relay challenge that began in September to cheer on the success of the world's first traditional Korean music expo to be held in Yeongdong, Chungcheongbuk-do. Participants upload a video post on social networking services (SNS) wishing for the success of the Yeongdong World Traditional Korean Music Expo and then nominate the next participant.

Chairman Yoon Young-dal, who took office as the co-chairman of the 2025 Yeongdong World Traditional Music Expo, will participate as the first runner in this success cheering challenge. Chairman Yoon nominated LS Board Chairman Koo Ja-kyul as the next challenge participant.

Crown Haitai Confectionery actively participates in the success of the 2025 Yeongdong World Traditional Korean Music Expo. Employees participating in the company’s traditional Korean music club will hold traditional Korean music performances in Korea and abroad using the skills they have accumulated so far, and the company plans to promote the Yeongdong World Traditional Korean Music Expo both domestically and internationally by including the National Music Expo emblem on confectionery product packages.

Chairman Yoon Young-dal said, “All of the executives and employees of Crown Haitai Confectionery will actively participate and support the success of the Yeongdong World Gugak Expo, the first of its kind in the world, held in Yeongdong, Chungcheongbuk-do,” and “I ask for greater interest and participation from many citizens and gugak musicians so that the beauty of our traditional music can be enjoyed with people from all over the world.”