[News Space=Reporter seungwon lee] Jungkwanjang participated in the '2025 NPEW (Natural Products Expo West)' for four days from March 4th to 7th (local time) in Anaheim, California, USA, and promoted K-health to the world.

NPEW, now in its 44th year, is the world’s largest natural food trade show, with approximately 3,000 food and beverage companies from 130 countries and over 60,000 buyers participating. It is a place of exchange where you can see natural food, health functional food, and beauty trends from around the world at a glance. Jungkwanjang has continued to participate in NPEW and has expanded its contact points with consumers and buyers from each country.

At this exhibition, Jungkwanjang operated a booth with the theme of 'Find Your Energy, Find Your Flow', showcasing Jungkwanjang's best-selling product 'Everytime', blood sugar control health food 'GLPro', and healthy energy drink 'HSW (Hongsamwon)'.

In addition, promotional activities were conducted to inform the public about the seven major functions of Jungkwanjang red ginseng (enhancing immunity, improving blood circulation, alleviating fatigue, anti-oxidation, improving memory, menopausal women's health, and controlling blood sugar), and unique events were also held, such as providing visitors with non-alcoholic healthy cocktails made with Jungkwanjang products, which received favorable reviews. During the event, more than 2,000 visitors tasted 'Everytime' at the main booth alone, showing great interest.

In addition, Jungkwanjang set up an activity zone in the outdoor plaza and attracted the attention of visitors by providing various things to see and enjoy, such as a Taekwondo Songpan breaking demonstration and an energy punch game.

At this exhibition, Jungkwanjang unveiled for the first time its new product, ‘Everytime,’ which is scheduled to be launched on ‘Amazon,’ the largest e-commerce company in the United States.

The new products launched this time are three types: 'Everytime PerformA', 'Everytime PowerForm', and 'Everytime CaloTrim'. Each type contains ingredients optimized for sports activities and is specialized in vasodilation before exercise, increased endurance and stamina during exercise, and effective calorie consumption.

An official from KGC Ginseng Corporation said, “Through this NPEW participation, we were able to confirm the high interest in Jungkwanjang among overseas buyers and its potential in the global market,” and added, “Jungkwanjang will continue to focus on efficacy research and product development tailored to local consumers and expand its global distribution network to become a global K-Health brand.”

Meanwhile, KGC Ginseng Corporation, the No. 1 domestic health functional food company, is actively targeting overseas markets to leap forward as a global top-tier comprehensive health company. From a global marketing perspective, it has developed localized products such as 'Everytime', 'Vitality', and 'HSW (Hongsamwon)', and expanded its global online and offline distribution network through collaboration with major local companies such as Costco and Amazon.

In addition, it is the only Korean health functional food company to enter the premium market chain 'Sprouts Farmers Market' in the US and the largest drug store chain 'Welcia' in Japan, thereby expanding its contact points with overseas customers. In addition, based on its R&D technology, it is actively exploring new functional raw materials and health ingredients such as red ginseng oil and Eucommia extract complex.