[News Space=Reporter seungwon lee] Everland, operated by Samsung C&T Resort Division (CEO Hae-Rin Jung), is launching 'Garden Pass', Korea's first four-season garden subscription service, to celebrate the 40th anniversary of its rose festival this year.

The Garden Pass, available from March 21, is a plant-specific experience program for customers who love flowers and gardens. While using Everland, you can immerse yourself in a variety of plant programs, including new flower and experience content every month, as well as gardens that are revealed to subscribers for the first time.

The subscription membership program, which allows you to experience the four seasons of the great natural infrastructure where flowers, forests, and gardens are all connected at Everland Complex, including the 'Sky Garden Road', the first plum blossom-themed garden in the metropolitan area, the 'Rose Garden', which was selected as the world's best rose garden, and the 'Ginkgo Forest', the largest grove of ginkgo trees in Korea, is being introduced for the first time.

An Everland official explained the background to the launch of the Garden Pass, saying, "We have confirmed the high need of customers who want to find relaxation and healing in forests and gardens, as seen in the recent popular trend of Forest Vacation (forest + vacation) and the success story of the Ginkgo Forest last year, which received a good response."

Garden Pass is based on the motto of ‘a garden subscription service that allows you to enjoy various plant content throughout the four seasons.’

To this end, all forest and garden infrastructure located in the Everland complex, including the Four Seasons Garden, Rose Garden, Sky Garden, Music Garden, Ginkgo Forest, and Ho-Am Art Museum Hee-Won, were connected.

We have also prepared a diverse lineup of plant content and experiential programs that subscribers can experience in accordance with the time when representative flowers and gardens of each season, such as plum blossoms, tulips, cherry blossoms, roses, and maple leaves, are at their most beautiful.

From annual garden docent tours to plum picking, spring flower camps, and forest trekking, there are monthly experiential programs that you can participate in after applying in advance. Lee Jun-gyu, head of the Plant Content Group (Doctor of Landscape Architecture), famous on YouTube as “Dr. Flower Wind Lee,” will participate and conduct curation by professional gardeners.

In particular, there are various exclusive programs that only Garden Pass subscribers can experience, such as the first-ever opening of previously undisclosed gardens to the public.

The Everland Sky Garden Road, which is lined with over 700 plum trees, and the Gasil Cherry Blossom Road next to Ho-Am Art Museum, one of the eight scenic views of Yongin, will be the first to offer a night view course exclusive to the Garden Pass with enhanced night lighting.

This spring, the old stone garden with stone structures in front of the Ho-Am Art Museum and the waterside deck along the lake will be opened to Garden Pass subscribers for the first time.

There are also a wealth of amenities and additional benefits available to Garden Pass subscribers.

There is a lounge exclusively for Garden Pass subscribers at the Sky Garden Road Haemaru and Rose Garden Observatory, where you can relax comfortably while using Everland. In the lounge, you can receive welcome food such as light snacks and drinks, as well as exclusive goods, and you can also rent mats, parasols, etc. to relax while appreciating the flowers.

Additionally, Garden Pass subscribers will be given priority access to the Sky Cruise gondola lift on the day of their visit, as well as a ticket to visit the Ho-Am Art Museum located in the Everland complex twice a year.

Everland will begin accepting applications on a first-come, first-served basis from March 10 with the initial goal of attracting 10,000 subscribers to its four-season garden subscription membership, “Garden Pass.”

Garden Pass subscribers can visit Everland, its gardens, and experience programs as many times as they want during the 280-day visit period each year when the flowers and gardens are beautiful.

Garden Pass tickets are divided into Regular (4 visits, 120,000 won) and Regular Plus (8 visits, 180,000 won) depending on the number of visits, and a Premium (unlimited use, 400,000 won) ticket for customers who want a more in-depth plant experience will also be sold as a limited edition to a select few.

In addition to the benefits provided to existing regular subscribers, Premium Garden Pass subscribers also receive valet parking at the Everland main gate (4 times), free admission to all experience programs, and membership benefits at the Leeum Museum of Art.

In addition, you can participate in premium experience programs such as bonsai making and zookeeper safari docent training.

Meanwhile, Everland, which has been offering new and diverse leisure cultures through plants, starting with the Rose Festival (1985), the first flower festival in Korea, followed by the Tulip Festival (1992) and the Chrysanthemum Festival (1993), confirmed the high interest of customers in flowers and gardens through the pilot operation of the Garden Pass last year.

Last spring, we launched a standalone product that allowed people to experience only the plum blossom-themed Sky Garden without using Everland, and about 10,000 people visited in two weeks. The response was so good that about 90% of users responded that they were satisfied in a customer survey.

Last fall, the Ginkgo Forest, the largest grove of ginkgo trees in the country, was opened to the public for demonstration purposes, and all tickets were sold out within two minutes of the first-come, first-served application period, showing great enthusiasm.

An Everland official said, "We hope that customers will be able to fully experience new and abundant plant content throughout the four seasons through the Garden Pass," and "We will continue to upgrade the Garden Pass program and plan to present an even more diverse lineup of plant content and experience infrastructure next year, when Everland celebrates its 50th anniversary."