[News Space=Reporter seungwon lee] Dongwon Group announced on the 6th that it participated in the 'International Natural Food Expo (2025 Natural Products Expo West)' held in Anaheim, California, USA from the 4th to the 7th (local time).

The International Natural Food Expo, now in its 44th year, is the world's largest food expo on the themes of nature, organic farming, and health. With over 3,000 companies from North America, Europe, and Asia participating and over 60,000 visitors, it is a place where you can see the latest food trends from around the world at a glance.

Dongwon F&B and Dongwon Home Food set up exhibition booths to highlight their respective export strategic items in order to strengthen their competitiveness in the global market and increase contact points with global buyers and consumers.

Dongwon F&B is advancing into the global market with its laver, tea processed beverages, and rice processed foods. The main exhibited item is 'Yangban Kim' grown in the clean waters of Korea. Yangban Kim, the number one domestic seasoned laver market, is currently exported to about 30 countries including the US, Japan, and Thailand, thanks to the global interest in Korean laver. Dongwon F&B is expanding its product line to include snacks such as laver bugak.

In addition, 'Boseong Green Tea' made from organic tea leaves from Boseong, Jeollanam-do, a natural green tea specialty complex, has attracted much attention from buyers from around the world looking for healthy drinks.

Dongwon Home Food showcased various sauce products from 'VIVID KITCHEN' with the concept of 'Everything about K-Sauce'. They exhibited kimchi salsa and kimchi chipotle mayo made with fermented food kimchi, as well as Korean cooking sauces such as gochujang and bulgogi, as well as low-calorie sauces that have sold over 10 million units in Korea. They also collaborated with local influencers in the US to broadcast a live cooking show using VIVID KITCHEN sauces.

Vivid Kitchen sauces began exporting to the US, Australia, Hong Kong, Vietnam, Singapore, etc. last year, and in particular, they were ranked among the top sellers in the sauce category on the US e-commerce site Amazon. Vivid Kitchen’s export target for this year is 30 billion won.

A Dongwon F&B official said, “We participated in this exhibition to understand the needs of global buyers for K-food and to discover K-food tailored to local markets around the world,” adding, “We plan to increase the proportion of overseas sales to 20% through active research and development and securing local distribution networks in the future.”

Meanwhile, Dongwon F&B is a comprehensive food company with a diverse food portfolio including processed seafood, home meal replacements, frozen and refrigerated foods, dairy products, health functional foods, and pet food. Dongwon Home Food is a B2B comprehensive food company that operates seasoning foods, catering, food materials, and livestock product distribution businesses, and is recently accelerating its B2C market and global strategy led by its sauce specialty brand Vivid Kitchen.