[News Space=Reporter seungwon lee] Orion announced on the 27th that global sales of 'Choco Pie Jeong', whi

ch celebrates its 50th anniversary in 2024, have exceeded 4 billion units, recording the highest sales ever. In terms of sales amount, it achieved 580 billion won.

Since its launch in 1974, cumulative sales have exceeded 50 billion units, and cumulative sales have far exceeded 8 trillion won. With cumulative sales of 5.5 trillion won, which is 67% of the total, overseas alone, it has proven itself to be a true representative global brand of Korea. This is an unprecedented achievement even in the domestic food industry.

Orion Choco Pie has captured the taste buds of people all over the world with its unique and inimitable product power, and has become the driving force behind Orion's growth into a global food company. Based on the global business capabilities it has built up over several decades, it is at its peak with its localization strategy, such as launching new products that are in line with the culture and trends of each country.

Orion Choco Pie's unique emotional identity, 'Jeong (情),' has also been effective in establishing itself not only in the domestic market but also in the global market. After entering the overseas market for over 30 years, Choco Pie has established itself as a product that can be shared with family and friends across generations among global consumers.

Currently, Choco Pie is sold in 24 different types in over 60 countries around the world. Local production facilities have been established in Korea, China, Vietnam, Russia, and India, and the company is actively targeting the global market.

In Korea, while the original and banana flavors are popular, limited edition seasonal products with unique flavors and sensational designs are selling out and establishing themselves as products that appeal to all generations.

In China, it has ranked first seven times in the 'China Customer Promoter Score' (C-NPS) pie section announced by 'Chnbrand', a representative Chinese brand evaluation agency. This is an indicator that measures how actively a person is willing to recommend a brand, and reflects customer trust and loyalty.

In Vietnam, it is the number one local pie market share and is even served on ancestral rite tables, making it a popular national snack.

In Russia, demand is high, with 1.6 billion Choco Pies sold last year, accounting for 40% of global Choco Pie sales. It produces and sells the largest number of Choco Pies (12 types) among overseas corporations, including products using jam that reflects local food culture.

In India, the company is also advancing into the market through localization strategies, such as introducing differentiated products that combine strawberries, the most preferred fruit by locals, and mangoes, the most consumed fruit.

An Orion official said, “Choco Pie is the culmination of Orion’s confectionery technology that combines chocolate, biscuit, and candy technologies,” and added, “We will develop Orion Choco Pie into a product that people all over the world can enjoy, including its emotional value.”