[News Space=Reporter seungwon lee] Amorepacific's authentic derma brand AESTURA was selected as the 'No. 1 derma cosmetic facial care brand in sales in Korea' according to the results of the global data analysis company Euromonitor International (Beauty & Personal Care 2025 Edition, based on 2024 retail sales).

Estura is growing into a representative K-beauty derma brand in Korea based on the derma heritage that started from Pacific Pharmaceuticals and the research expertise of Amorepacific. Atobarrier Cream, which was launched in 2008 as a hospital-only dermatology cosmetic and was recognized for its product power, expanded its customer contact point by introducing Atobarrier 365 Cream to Olive Young, the largest MBS in Korea, in 2018. This is the result of reflecting the opinions of consumers who want to experience the product more closely.

Atobarrier365 Cream, the flagship product of Estura, is a product that recovers damaged skin barriers with a high-density ceramide design optimized for sensitive skin. It has received explosive responses, selling one every 7 seconds, and has become the center of brand growth by recording the highest repeat purchase rate for Estura. It has won the Olive Young Awards Cream category for five consecutive years, and this year, it has once again confirmed its solid customer loyalty by taking first place.

Based on its growth in Korea, it has successfully entered the North American market through an exclusive partnership with Sephora, the world's largest cosmetics select shop, as well as major Asian countries such as Japan, Vietnam, and Thailand. In response to the recent increase in interest in derma skincare, it is beginning to expand in earnest as a global derma brand.

An Estura official said, “We are delighted that Estura has been recognized as a leading authentic derma cosmetic brand in Korea through these Euromonitor statistics,” and added, “We will continue to work hard to establish ourselves as a customized derma solution that addresses the diverse sensitive skin concerns of global customers.”