[News Space=Reporter seungwon lee] Ceragem (CEO Lee Kyung-soo) announced on the 10th that its consolidated sales for 2024 were 546 billion won and operating profit was 2.2 billion won. Ceragem has maintained its position as the No. 1 in the domestic home healthcare appliance industry for the past four years since 2021.
Ceragem's domestic sales recovered last year, while overseas sales increased even more. Ceragem explained that the main reason for this was the strengthening of investment in products and services related to the 7care solution in order to transform into a total home healthcare company.
In fact, Ceragem defined seven health habits, including spine, exercise, and rest, and invested the largest ever R&D cost of 22.4 billion won last year, including investments in advanced technologies. It also expanded its investment activities in tech companies, making aggressive R&D and new business investments, such as becoming the largest shareholder through an equity investment in electronic pharmaceutical platform company Wibrain.
Over the past year, Ceragem has introduced a number of new products in new areas, including new products from its main brands such as Master V9 and Pause M6·M8, as well as the urinary incontinence treatment device 'Innerfit', the alkaline ion water generator 'Balance', and the beauty device 'Celunic Medispa Pro'. It has also expanded new experiential spaces such as Well Lounge.
In terms of global business, sales were recorded at KRW 244.8 billion, up 32.7% from 2023. Sales in the Chinese market grew 36.4% to KRW 176.7 billion, and growth was also recorded in India, Vietnam, etc. The US market rose 17.9%, continuing its steady upward trend since strategic investment was strengthened in 2022.
In 2025, Ceragem plans to improve its performance through aggressive investment. The strategy is to further solidify its market dominance by strengthening its lineup of main business areas such as Master and Pauze, and to expand its scope by launching new healthcare appliances such as the pre-potent sound wave chair and depression improvement device.
In addition, we plan to further strengthen our customer service by improving the experiential service so that customers can experience the 7Care solution and developing new experiential spaces optimized for segmented customer groups.
In addition, Ceragem plans to present a space where people can experience a healthy home by installing various Ceragem healthcare products in living rooms, bedrooms, and studies in Gangdong, Seoul within the year. It also plans to speed up the expansion of new businesses such as establishing 'Ceragem Wellstown', an urban silver town equipped with Ceragem healthcare appliances and platforms, and launching a furniture brand.
In the long term, we will also lay the foundation for creating a future home where people can enjoy a healthy life in their living rooms, studies, and bedrooms.
In addition, we plan to continue to achieve solid performance in overseas business by developing new overseas markets and organically collaborating with global technology and distribution companies.
A Ceragem official said, “Last year, despite the difficult business environment, we further solidified our position as a leading domestic healthcare appliance company thanks to our strong overseas performance and increased investment for entering new areas,” adding, “We expect our performance to improve this year through the strengthening of our core product competitiveness and stable growth of our new 7Care products.”