[News Space=Reporter seungwon lee] Fila sneakers, which have been a hot topic in Korea since their first release last year and sold out quickly, are heralding a box office hit as they continue to sell out immediately after the release of the new model.
Italian sports brand FILA announced on the 28th that the 'Echappe V2' sold out in women's main sizes on the official FILA Korea online store within 10 minutes of its launch. Due to its popularity, FILA plans to relaunch the 'Echappe V2' on March 6th.
The Echappe V2 is a new version of Fila's signature sneaker, the Echappe, which has been sold out since its initial release last year. The Echappe V2, which garnered attention from shoe enthusiasts even before its official release, sold out in women's major sizes on the Fila Korea official online store in 10 minutes on the day of its launch on the 27th. The product is scheduled to be re-released on March 6th.
The newly introduced Echappe V2 is more eye-catching as it maintains the characteristics of the existing model while adding trendy elements. It is characterized by adding a 'soccer' feel by applying an unbalanced shoelace design while maintaining Echappe's signature sleek silhouette.
Following last year's balletcore and goofcore trends, this year's sporty and athleisure mood trends are expected to expand the range of consumer choices.
Meanwhile, on the 13th, Fila relaunched the 'Echappe Silver Moon', which was sold out last year and gained popularity. In March, they will present the 'Echappe Collection' consisting of four products: Echappe Silver Moon, Echappe V2, Echappe Velcro, and Echappe Mary Jane, and will further strengthen the Echappe line by presenting a Mary Jane style targeting summer.
A Fila official said, “The newly released Echappe V2 is a product that matches this year’s trend keywords with a design that adds trendy elements to sporty design.” They continued, “We would like to thank you for the interest and love you have shown for Echappe since last year, and we will continue to strive to present a variety of products to consumers in the future.”